The Paid Marketing Specialist will work with the marketing and sales teams to create, implement, track, and optimize paid marketing campaigns across various digital channels. The ideal candidate will have experience running paid campaigns on Google AdWords, Facebook Ads, and LinkedIn Ads, as well as experience with bid management tools such as Kenshoo or Marin. They will be responsible for managing budgets, creating and optimizing ad copy and target audiences, tracking campaign results, and reporting on results to the marketing and sales teams.
Responsibilities
- Manage paid marketing campaigns across Google AdWords, Facebook Ads, and LinkedIn Ads
- Create and optimize ad copy and target audiences
- Track campaign results and report on results to the marketing and sales teams
Requirements
- Experience running paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads
- Experience with bid management tools such as Kenshoo or Marin
- Budget management experience
- Strong analytical skills
- Proficient in Excel