Digital marketing is the use of digital tools, such as websites, email, mobile apps, and social media to market your business. It’s a great way to reach consumers who are on their phones and computers all day long. It also allows you to collect data about your customers’ preferences. So, you can better target them with future advertising campaigns.
SEO is only one aspect of digital marketing. SEO is the process of improving your website’s rankings in search engines. Yet, there are many other ways to use digital marketing to promote your business, including social media and email campaigns. But, digital marketing is all about making sure you’re capturing your audience’s attention. It helps you keeping them engaged with your brand as well. Digital marketing strategies include: