Once a new account is setup and optimized, our account managers monitor and report on their campaigns’ performance metrics. They do regularly check all campaign performance metrics to make necessary adjustments to the campaigns’ settings. To do this, they log into the campaigns’ ‘reports’ tab to see which reports they have access to and what reports they have enabled for each campaign. Other reports available include basic data analysis such as the total number of hits, cost per click (CPC), cost per thousand impressions (CPM), cost per thousand impressions (CPS), return on investment (ROI), and more. We do also access key performance indicators (KPIs), which are numeric values that serve as measurement tools for the campaigns’ performance metrics. Some common KPIs for website conversion rate include signups, sales, or newsletter subscriptions from website visitors. All of which directly affect the advertiser’s bottom-line financials. Other KPIs include feedback from social media audiences related to product launches or feedback related to brand image among customers. All of these directly affect the advertiser’s bottom line financials through brand awareness or customer loyalty promotion efforts among social media audience memberships.