- Choose "Conversions" from the menu at left and then select "Conversion tracking" under "All Tools".
- Click "Create new conversion type".
- Enter a name for this conversion type, such as Purchase or Signup (you must enter a name), then click Save & finish.
- Control: The original version
- Variations: These are additional ads that vary from one another in some way (e.g., they have different ad copy)
- Keyword research and planning
- Google Ads campaign budget analysis
- Competitor ads review
- Landing page creation and optimization
- Google Ads campaign set up
- Google ad copy creation & testing
- Conversion rate analysis
- Content review & modifications
- Google Analytics review
- Ongoing bid adjustments