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Google Ads services are a powerful tool for any business of any size. You can use them as a standalone service or mix and match them with other marketing strategies to get the best results.
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If you want to get the most out of your advertising budget, it’s important you understand the basics of Google Ads. You’ll learn about how Google AdWords works, what types of ads are available and where they appear. Also, the different kinds of marketing campaigns you can run with Google Ads, and much more. We’ll cover everything from the anatomy of an ad auction to keyword research and beyond.

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What is Google AdWords?

Google AdWords is the world’s largest pay-per-click advertising service. It enables advertisers to present ads on Google and its affiliate sites across the web, who in turn use it to manage their businesses. Advertisers generally bid on keywords in order to have their ads displayed as a sponsored link. It happens when users search using those keywords. When an ad appears, it is accompanied by text that has been matched to the keyword (e.g., “AdWords”), which helps users understand what each ad may be about.

Boost Your ROI With Google AdWords Keywords

Google Ads is a pay-per-click advertising service. Advertisers create ads on Google and then run them across the web, where they show up on Google search results and other partner sites. When users click on these ads, advertisers pay for each click.
This is the most popular form of internet advertising, and it’s especially suited for businesses with large budgets. You can create ads that show up on Google search results on pages, in Gmail messages, and even on YouTube videos.

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The Anatomy of a Google AdWords Auction

One of the most common questions we hear from our clients is, “How does the Google AdWords auction work?” The short answer is that it’s an automated process that determines where your ads appear on search result pages. Also, how many times your ad is shown for each search query, and how much you pay for your ads to appear there.
When someone types a keyword into a Google search bar it generates thousands of searches every minute. Each time someone performs an action this triggers an auction behind the scenes. where thousands of websites compete against one another in real time based on the bid price they set.
The auction determines which ads are displayed at all! And then, calculates their order—on each page containing search results related to those keywords. So if you bid $1 per click but someone else bids $2 per click, they’ll show up above you.

Benefits of PPC Advertising

PPC (pay-per-click) is a form of digital advertising where advertisers pay to display ads on search engine results pages (SERPs). These ads appear as text, images, or video and can be delivered via email marketing or a website banner. PPC campaigns are often used for branding purposes as well as lead generation.

Google AdWords Campaign Management

Google AdWords campaign management is a process that helps you manage your advertising campaigns on Google. It’s helpful for businesses that want to get the most out of their advertising dollars. Also, for those who are just getting started with online advertising.
Google AdWords campaign management offers you a variety of tools and features to help you reach your target audience. By that, getting them interested in what you have to offer. The first step is selecting a keyword or phrase that describes your business or product so they can find it when they search for it. You’ll then choose from several different types of ads: text, image, video, or local (which allows you to advertise on Google Maps). After that, you’ll set up your budget and choose how often your ads should run. Finally, you’ll be able to monitor how many people are clicking on each ad and how much money has been spent so far.

Paid Campaign Analysis & Implementation

Paid campaigns are used to drive traffic from your website or app directly to the Google Search results page. It’s a way of driving traffic directly from search ads. When you use paid campaigns, you want to target users who have a high likelihood of purchasing your products or services.
A paid campaign works like this: Customers click on your ad and are taken to your website which has been optimized for conversion (i.e., they buy something). You make money by paying us when a user clicks on one of our ads. This is why it is called “pay-per-click” marketing because you only pay when someone clicks on the ad.
In order for an advertisement to appear in search results through Google Ads, it must meet certain criteria set by Google. This means that not every keyword has the potential for success with advertisements. Meaning, they should meet these criteria or keywords are modified. So, they do qualify for inclusion as described below under Keyword Modification & Expansion Services.) For example: If you’re selling shoes online but not sporting equipment then using “Nike Air Max” would likely not be included. It is because there aren’t any Nike Air Max shoes being sold online at all. Hence, no relevancy between what users were searching for (“sneakers”) and what product was being advertised (“shoes”).

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Conversion Tracking & ROI Analysis

Google Ads allows you to track conversions on your website or mobile app. This way, you can measure the return on investment for each ad campaign and make sure that you’re getting value from your advertising budget. To track conversions, follow these steps in Google Ads:

- Choose "Conversions" from the menu at left and then select "Conversion tracking" under "All Tools".
- Click "Create new conversion type".
- Enter a name for this conversion type, such as Purchase or Signup (you must enter a name), then click Save & finish.

Now when someone takes this action on one of your websites or apps, it will show up as an indicator in the data table.
To see which ad drove this event: In the Ad performance column of each row showing an action as an indicator, click See more details/insights. Then click Attribution model column headings until they become blue links (they’ll show “Click” if they’re already selected). Click through each link from left to right until you find the name of one of our campaigns; when done correctly there should be two rows underneath saying “Campaign” & “Ad Group”.

Search Network Advertising

Search network advertising is the process of placing ads on Google, AOL, Yahoo and other search engines. When someone searches for something using one of these engines, your ad may appear in search results.
Search network can be very effective in generating a high volume of traffic. It is because consumers are actively looking for information on the web. For example, if you were selling a product that helps people quit smoking or lose weight, you could run ads targeted to individuals who have been searching for “quit smoking” or “how to lose weight fast” queries relevant to your business.
Search network advertising is best used as a complement to other forms of online marketing. Such as social media advertising since it reaches highly qualified leads. Those who have already indicated an interest in your product/service through their search query history. So, they are more likely to buy from you once connected with your website, than average users (including those coming from PPC).

Ad Variation & Testing

Ad Variation & Testing is a vital part of PPC advertising. It lets you test different ads, ad copy and landing pages to see which ones get the best results.
If you’re new to Ad Versioning and are wondering how it works – it’s easy! All you need to do is create two or more versions of your Google Ads: one as the control ad and others as variations. Then simply select which version will show on each ad group level in your campaign settings:

- Control: The original version
- Variations: These are additional ads that vary from one another in some way (e.g., they have different ad copy)

Monthly Maintenance

Monthly maintenance is a key part of the process. It helps ensure that your ads are running optimally and can help save money by finding and fixing problems before they become big issues. Monthly maintenance is also an opportunity to review the performance of your campaigns. Helping you to optimize them for better results, and improve campaign performance.

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Save Money with an Effective Ads Campaign

One of the biggest advantages of using Google Ads is that you can save money by creating a plan and sticking with it. By following some easy steps, you will be able to create an effective ads campaign. It will help you save money while still reaching your target audience.
To measure the effectiveness of an Ad campaign, you should be able to observe your ad campaigns. Meaning, checking if they are working based on the metrics they provide such as cost per click (CPC) and conversion rate. If these numbers are too high then it may mean that there’s something wrong with how people are interacting with the ads.

Our Offer

We’re a full-service digital marketing agency. We can help you with your ad campaigns, website design and development, SEO strategies, social media management, and much more! We work with both small businesses and large corporations alike to help them reach their goals using the latest in marketing technology.

- Keyword research and planning
- Google Ads campaign budget analysis
- Competitor ads review
- Landing page creation and optimization
- Google Ads campaign set up
- Google ad copy creation & testing
- Conversion rate analysis
- Content review & modifications
- Google Analytics review
- Ongoing bid adjustments

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