You’ve probably guessed. If a website lacks in having a proper design, it might not come up in the search result. Having your website in the search result, specifically the first page, will help users to see your business. Apart from the search engines, if your marketing efforts lead users land onto your website but they can’t find what you offer, they will leave without you noticing.
Here comes the main role of a proper design. You website needs to be designed in such a way that customers can find what you have to offer at the first glance. They might not spend time to look for what you offer. Instead, your offer must catch them. If you have ever noticed users land on your website and simply close it, and perhaps a small number of visitors turn to your customers, then it is definitely time to redesign your website.