Most used word in Digital marketing

Glossary

Learn more about the most common words in Digital Marketing

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A/B testing

A/B testing is a method of comparing two versions of a website, ad, or other digital marketing content to determine which performs better. The goal is to determine which version will convert more users into customers.

Above The Fold

Above The Fold is a term used in digital marketing to refer to the first part of a web page that a user sees when they open it.

Ad Blocking

Ad Blocking is a technology that allows users to block online ads and other content they deem “annoying.” Ad blocking is available as an extension for web browsers like Firefox, Chrome, and Safari.

Ad Space

Ad space is a place on a website where an advertiser can display its ads. It is the amount of space in pixels that an advertiser purchases to display their ads to a website’s visitors.

Add URL

Add URL is a field that allows you to add an additional location for your landing page.

AdSense

AdSense is a Google advertising program that allows websites to display ads on their pages and earn money when users click on those ads.

Advertising Network

Advertising Network is a system that connects advertisers to publishers, who then distribute the ads to their users.

Affiliate

Affiliate is a term used in digital marketing to describe a person or business that advertises or promotes a company’s products or services for a commission.

Affiliate Manager

The person who is responsible for managing an affiliate program. A person who oversees the relationship between a company and its affiliates.

Affiliate Marketing

Affiliate marketing is the process of earning commissions by promoting someone else’s products or services.

Affiliate Merchant

An affiliate Merchant is a business that provides products or services for a commission.

Affiliate Network

The affiliate network is a company that provides an online platform for merchants to pay commissions to affiliates for bringing traffic to their sites.

Affiliate Software

Affiliate software is a program that helps you manage your affiliate programs. It lets you add products, manage affiliates and their commissions, track orders, manage customer data and payments, and more.

ALT Text

ALT Text is the alternate text that is used to describe an image in a web page. It is used for search engines and to make pages more accessible to those with visual impairments.

Animated GIF

Animated GIF is a graphic interchange format that allows you to create a looped video.

Autoresponder

Autoresponder is software that automatically sends out email responses to potential clients or customers.

B2B

B2B, or business-to-business, is a type of marketing that focuses on businesses rather than consumers.

B2C

B2C stands for business to consumer. It refers to a type of marketing that is focused on selling products or services directly to consumers.

Bandwidth

Bandwidth is the amount of data that can be transferred over a network, measured in bits per second (bps).

Banner Ad

Banner Ads are graphical ads that appear on web pages and are typically used to promote products or services. They can be static images or videos, and they come in a range of sizes.

Banner Blindness

Banner blindness is a term used to describe the fact that people often don’t even see banner ads on digital platforms.

Banner Exchange

The process of exchanging banner ads with other websites. Banner exchanges are used to increase traffic to your website since people are more likely to click on an ad if it’s interesting or relevant to them.

Barter

Barter is a form of exchange in which goods or services are directly exchanged for other goods or services.

Beyond The Banner

Beyond the Banner is a type of banner advertising. It refers to advertising that extends beyond the space of a traditional banner ad in one or more ways, such as by including interactive elements or offering additional content.

Blog

A blog is a website that contains articles, posts, and other content. Blogs can be written by an individual or a group of people. Blogs are often used to share information, expertise, and ideas with others in an informal way.

Bounce Rate

Bounce Rate is the percentage of people who visit a web page and then immediately leave. It’s an important measure of how engaging your content is and how effective your landing pages are.

Browser

A browser is a software application used to access the internet. It allows you to visit websites and download files. The most popular browsers are Google Chrome, Mozilla Firefox, and Microsoft Edge.

Button Ad

A button ad is an online advertisement that includes a call-to-action button. The button may lead to more information about the product or service being advertised, or it may be an order form for a product or service.

Buzzword

Buzzword is a word or phrase that people in a specific industry tend to use. Buzzwords are often used to show that you have knowledge of the industry or to make it sound like you’re an expert. Buzzwords are also used to make your company seem more modern and up-to-date than competitors.

Caching

Caching is the process of storing information on a server so that it can’t be changed by anyone. In digital marketing, caching is used to store web pages and other content so they can be delivered quickly to users without having to be regenerated every time they’re accessed.

Call To Action (CTA)

Call To Action (CTA) is a phrase or sentence that accompanies an advertisement and encourages consumers to take action. This could be by clicking a link, downloading an app, signing up for a newsletter, or any other action that helps the advertiser meet their business goals.

CDN (content delivery system)

CDN (content delivery system) is a technology that allows content to be delivered from geographically dispersed locations. The term is used in describing the management of video and audio files on the internet, but it can also be applied to any kind of data.

Click-Through

Click-through is the percentage of visitors to a website who click on an advertisement. It is measured as a percentage, with the numerator the number of people who clicked on the ad and the denominator being the total number of people who saw it.

Click-Through Rate (CTR)

Click-through rate (CTR) is the percentage of users who click on a link in an email or online ad. It’s used as a metric for gauging the effectiveness of online marketing campaigns.

Comment Spam

Comment Spam is a type of online fraud that involves the use of fake accounts to post comments on blogs, forums, and other websites. The goal of comment spam is to increase traffic to a website or blog by increasing its search engine ranking.

Contextual Advertising

Contextual advertising is an online advertising method that uses data about your location and browsing history to serve relevant ads. Contextual advertising is often used in conjunction with search engine marketing, where the search engine creates a list of keywords related to your query and then serves an ad based on those keywords.

Conversion Rate

The percentage of visitors who take a desired action on your website. It is calculated by dividing the number of users who clicked on a call to action button by the total number of visitors at that time.

Cookie

A cookie is a small text file that’s downloaded to your computer when you visit a website. When you revisit the site, the cookie allows the website to recognize your device and make your browsing experience more convenient. Cookies can be used to collect information about your activities on websites and deliver content tailored to your interests.

Cost Per Action (CPA)

Cost Per Action (CPA) is the cost of an action taken by a customer. The cost can be any metric that can be measured, such as the number of downloads or purchases made.

Cost Per Click (CPC)

Cost per click (CPC) is the amount you pay for each time someone clicks on a sponsored ad. It’s important to keep track of how much you’re spending on the clicks so that you can make sure your ads are still profitable.

Cost Per Lead (CPL)

Cost Per Lead (CPL) is the amount of money you spend to generate one lead. It’s also referred to as Cost Per Acquisition, or CPA.

CPM

CPM stands for Cost Per Mile, which is a metric that measures the cost of advertising to potential customers. CPM is calculated by dividing the total cost of an ad campaign by the number of impressions it receives.

Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the amount of money that it costs to acquire a new customer. It is the sum of all marketing expenses divided by the number of customers acquired during a given period.

Data Studio

Data Studio is a cloud-based reporting and analytics tool that allows users to create reports and visualizations. Data Studio integrates with several other Google products, including Google Analytics, AdWords, YouTube, and DoubleClick.

Data Transfer

Data transfer is the process of moving data from one place to another. It can be used to move files, email messages, and other documents from one computer to another, or from one server to another on a network.

Dedicated Hosting

Dedicated hosting is a type of server hosting that provides more resources than shared hosting. With dedicated hosting, you have your own server, so you can set up custom configurations, run software that isn’t supported on shared servers, and even configure the operating system to meet your needs.

Deep Linking

Deep linking, also known as deep-linking, is a marketing technique that enables links from one page on the web to send a user to another page on the same website, or on another website, without first having to leave the site.

Deep Web

The deep web contains all the websites that search engines cannot find, such as password-protected pages, sites without links to other sites, and pages buried deep within a site. Deep Web does not refer to every page on the Internet; it is simply a subset of the World Wide Web that is not indexed by search engines.

Description Tag

Description tag is a meta-tag that describes the content of a webpage. It’s also known as a snippet, and it’s displayed in search results when the search engine can’t find many other snippets for your page.

Disintermediation

Disintermediation is the process by which a company cuts out the middleman, or intermediaries, from a transaction. In digital marketing, this often occurs when a company chooses to sell its products or services directly to consumers rather than through third-party vendors or retailers.

Domain Name

Domain name is a unique name of your website, which is actually your business. It helps you to find your site easily and it should be memorable.

Doorway Page

Doorway page is a landing page that is created to entice the visitor to click on an external link. This external link will take the visitor to another page, where they may be asked to give personal information or purchase a product.

eCPM

eCPM is a metric used to measure the effectiveness of a digital advertising campaign. It represents the cost per thousand impressions—the amount that it costs an advertiser to reach 1,000 people with their ads.

Email Marketing

Email marketing is a method of marketing that uses email to communicate with customers. It’s an efficient way to reach your target audience and keep them engaged with your brand.

Email Spam

Email spam is a term used to describe unsolicited emails, which are messages sent to people who have not specifically requested them. Spam emails are often used for marketing purposes, but they can also be used for other nefarious purposes as well.

Exclusivity

Exclusivity is when a brand reserves a product or service for a specific audience. They may do this by limiting the number of units available, creating a sense of scarcity and urgency around their offer.

Ezine

An ezine is a digital newsletter. It is usually sent out on a regular basis, and its main purpose is to provide information about a particular topic or niche. Ezines are often used by marketers to build relationships with their subscribers, share industry knowledge and expertise, and/or provide tips for getting the most out of using a particular product or service.

Facebook

Facebook is a social media platform that allows users to connect with one another, share content and media, and access various applications. Users can create profiles, upload photos, send messages, and post status updates. Facebook also offers tools for businesses to interact with their customers and potential customers through Facebook pages and groups.

Favicon

Favicon (short for “favorite icon”) is a small icon that appears next to the URL in your browser’s address bar. It’s also displayed in tabs and bookmarks, where you can easily see it. Favicons help people identify your website or app, especially if they use a lot of tabs at once.

First-Mover Advantage

First-mover advantage is the competitive advantage of being the first company to enter a new market or develop a new product. It’s a huge advantage because it allows you to establish your brand and build an audience before your competitors do, which makes it harder for them to compete with you once they start trying.

Flash

Flash (or Flash content) is a multimedia platform that allows users to create and publish animations, games, and applications online. Flash files are compressed and can be uploaded as HTML file that contains instructions for the browser to interpret.

Forum

Forum is a discussion board on the internet. It is used to discuss topics and ask questions related to a specific subject or organization. Forums allow users to post their opinions, answer questions, and read what others have to say about the topic at hand.

Frames

A frame is a rectangular area that can be displayed on a computer screen using HTML (hypertext markup language). Frames are used to divide and organize content on the screen. They help users navigate web pages, organize information, and make it easy to read and understand.

Freemium

Freemium is a business model in which a product or service is provided free of charge, but money is charged for proprietary features, functionality, or virtual goods.

Frequency Cap

A frequency cap is a limit on how often a user can be exposed to a particular message. This can be used by marketers to help prevent users from being bombarded with too much information too quickly, and to ensure that they are getting the most value out of their marketing campaigns.

Geo-Targeting

Geo-targeting is the process of targeting specific geographic locations for marketing purposes. This type of marketing can be used to target both online and offline audiences, depending on the platform used (such as Google or Facebook). Geo-targeting can also be used to track where your customers are located, so you can better understand how they interact with your brand or product. This can help you make decisions about where to open new stores or offices based on where your most profitable customers live.

GIF89a

GIF89a is an image file format that was developed in 1989 by CompuServe to provide a way for images to be stored and transmitted over the internet. It has since become one of the most popular formats for storing and sharing animated images in digital marketing.

Google Data Studio

Google Data Studio (GDS) is a free, web-based data analytics and reporting tool that helps you visualize your data in a variety of ways. It’s designed to help you build visualizations and dashboards that share insights with others. It works with the Google Sheets, Google Analytics, and AdWords platforms, allowing you to view your data from different angles.

Guerilla Marketing

Guerilla marketing is a form of marketing that is unconventional and spontaneous. Guerilla marketing uses unconventional methods to reach a target audience. These methods often include word of mouth, social media, or guerrilla advertising.

Guest Blogging

Guest blogging is a form of syndication in which a blogger writes articles for other websites. The content can be used as-is or edited by the host website. The blogger’s name, bio, and links back to the author’s site are typically included with the article.

Heatmap

A heatmap is a graphic that shows where users are clicking on a webpage. It’s usually represented by colors, with the hottest parts of the image being the ones that receive the most clicks. Heatmaps are used to help web developers understand how effective their designs are and where they need to make changes.

Hit

Hit is a term used in digital marketing to describe the number of times a specific piece of content is viewed.

House Ad

House ad is a type of advertising that uses the publication’s own website to promote its products. These ads can appear in various forms, such as pop-ups, banners, or even text links. House ads are usually targeted at current customers who have already shown interest in the product or service being advertised.

HTML Banner

HTML banner is a type of advertisement that is designed to be placed on websites. It is typically used to promote a product or service and is usually displayed on the side of the page.

HTML Email

An HTML email is an email that has been created with HTML code. They are used to create emails that contain links, images, and text formatting.

Hybrid Model

Hybrid model is one of the most popular digital marketing models for startups and small businesses. It combines the best features of other models and allows you to use them in any combination that works best for your business.

Impression

Impressions are the number of times that your ad was displayed to someone, whether or not they clicked on it.

Inbound Link

Inbound link is a link that points to your website from another website. Inbound links are the most important part of SEO and can boost your site’s rankings in search engines.

Inbound Marketing

Inbound marketing is a type of digital marketing that focuses on attracting customers to your business by helping them find you online through search engines, social media, and other digital channels. Inbound marketing uses content to attract the attention of potential customers, who then complete the buying process by converting into leads, leads into sales and sales into repeat purchases.

Incentivized Traffic

Incentivized traffic refers to any type of marketing that uses rewards or incentives to persuade consumers to perform a certain task, such as purchasing a product or filling out a survey. This strategy can be effective in reaching people who are not aware of your brand, but incentivized traffic is also highly susceptible to fraud and low-quality results.

Interactive Agency

A company that provides digital marketing services, with a focus on website development, web and app design, mobile applications, search engine optimization (SEO), social media management, and more.

Interstitial

Interstitials are full-screen ads that appear before a user can access content. They are meant to be disruptive, and they often include video or audio elements that require the user to interact with them.

Invisible Web

Invisible Web is a term used to describe the vast amount of information that is not indexed by standard search engines. The Invisible Web includes websites that are not linked to other sites, but may still contain valuable information.

JavaScript

JavaScript is a programming language that is used to add functionality to web pages. It’s used to make things like forms, menus, and tooltips work, but it can also be used to create interactive applications that run right in your browser.

Keyword

A keyword is the word or term you want your content to rank for. When you are creating content, it’s important to use relevant keywords so that people can find it when they search on Google.

Keyword Density

Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on that page. It is also known as keyword prominence, and it is used to determine how relevant a webpage is to a particular search query.

Keyword Marketing

Keyword marketing is a form of digital marketing that focuses on creating and promoting content around certain keywords. The goal is to make the content relevant to what people are searching for online so that when people search for those terms, your website or post will come up.

Keyword Research

Keyword research is the process of finding relevant terms to use in your digital marketing campaigns. It’s important because it helps you determine what people are searching for on the internet, and then allows you to target those people with ads that they’re more likely to click on.

Keyword Stuffing

Keyword stuffing is the practice of over-optimizing a website’s content with keywords. This practice can result in a low-quality score, which can negatively impact your search engine rankings.

Keywords Tag

A keywords tag is a sequence of words that helps search engines index your website. When someone types in a query, the search engine searches the internet for websites that contain the same words or phrases.

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Lead Magnet

Lead magnet is a term used to describe any type of content that you give away in exchange for a person’s email address. Lead magnets are typically an incentive to get someone to sign up for your newsletter, but can be anything from a free e-book to a free trial offer.

Like-Gate

Like-gate is a digital marketing concept that refers to the process of getting likes on social media posts. It can be done by using bots, or real people who are paid to do it.

Link Building

Link building is the process of creating and promoting links to your website from other online sources. The goal is to increase the number of external links pointing at your site, which increases your domain authority and helps you rank better in search engines.

Link Checker

Link checker is a tool that helps to find broken links on your website. A broken link can lead to a loss of traffic and customer engagement.

Link Popularity

Link popularity is the number of external links to your site. It’s one of the factors that Google uses to determine where your website ranks in search engine results pages (SERPs).

Link Text

Link text is the text that’s on a link. When you hover over a link, you see the link text, which is usually just the name of the page or website you’re going to if you click it.

Linkbait

Linkbait is a marketing term describing the creation of content that is designed to attract attention and encourage people to link to it. Linkbait can take the form of videos, blog posts, infographics, or any other type of content that links to your website.

Log File

In digital marketing, a log file is a record of all the actions that occur on a website. Log files are crucial for digital marketers to understand how their sites are performing and for optimizing their digital strategies.

Long Domain Name

Long domain names are those with more than 2 words. They can be either descriptive or keyword-rich, and they’re usually used to create brand awareness and drive traffic.

Managed WordPress Hosting

Managed WordPress Hosting is a type of web hosting that provides a platform for WordPress users to build and manage their websites. Most managed WordPress hosting companies also offer a variety of pre-installed themes, plugins, and tools that allow users to set up their websites quickly and easily.

Manual Submission

Manual submission is the process of manually submitting your website to a search engine. This can be done by hand, but it’s usually done through software that automates the process.

Marketing Automation

Marketing automation is a set of software, services, and processes that help you automate your marketing campaigns by automating repetitive tasks and making better use of resources.

Marketing Plan

A marketing plan is a document that outlines the strategies and tactics you’ll use to reach your target audience and achieve your business goals. It consists of three main sections: a mission statement, a marketing strategy, and tactics.

Media Kit

A media kit is a collection of materials that can be used by a company or individual to promote their products, services, or brand. Media kits are often sent to journalists and other members of the media in order to provide them with information about a company’s history, mission statement, and other details that may be useful when writing about them.

Meta Search Engine

A meta search engine is a search engine that searches and indexes other search engines. It’s like a normal search engine but with the added benefit of being able to find information from many different sources at once.

META Tag Generator

A META tag generator is a tool that allows you to create your own meta tags for your website. The META tag generator will generate the code for you, so you don’t have to worry about writing it yourself.

META Tags

Meta tags are a combination of HTML and meta-data that can be used to describe your page. The meta tag is an important part of your website and can help you with search engine optimization (SEO) by making it easier for search engines to understand what your site is about.

Moderator

A moderator is a person who moderates or regulates online discussions. Moderators are often used to ensure that the conversation remains civil and on topic. Moderation is often done by blocking or deleting posts that violate the terms of service, but it can also involve removing offensive comments or banning users who do not behave appropriately.

Mousetrapping

Mousetrapping is a form of internet marketing that involves the use of websites, emails, and other online tactics to entice users into signing up for a service or product. It can be used in place of or alongside more traditional marketing methods, such as direct mail.

Multivariate Testing

Multivariate testing is the process of changing multiple elements of a web page at once and measuring what effect those changes have on click-through rates, conversion rates (how many people buy something after seeing your website), or other metrics.

Navigation

Navigation refers to the process of using a website’s navigation menu to move from one page to another.

Netiquette

Netiquette is the practice of using proper etiquette when interacting with others online, including in chat rooms, forums, and email. It is also called netiquette or netiquette.

Network Effect

Network effect is a situation in which the value of a product or service increases as more people use it. This term is usually used to refer to a system where the utility of being connected to others increases with the number of users.

Opt-In Email

The network effect is a phenomenon in which the value of a product or service increases as the number of people using it increases. This effect is often seen in social media platforms, such as Facebook and Twitter, where the usefulness of the platform depends on how many users it has.

Opt-Out

Opt-out refers to a process where a user can choose not to receive promotional messages from a company. When someone opts out, it means they are unsubscribing from future communications.

Organic Search

Organic search is the process of optimizing your website to appear in search engine results without having to pay for it. To do this, you’ll need to have a well-optimized website that includes relevant keywords, as well as links from other websites pointing to yours.

Outbound Link

Outbound link is a hyperlink that directs the user to a different website or page within a single website. An outbound link can be either an internal or external link.

Page View

Page view is a metric that measures the number of times users visit your website. It’s used to measure engagement with your content, and it can be compared to other websites’ page views to see how you’re performing in comparison.

Pagejacking

Pagejacking is a type of phishing attack that involves hijacking the user’s browser session and redirecting them to a different webpage than the one they were originally trying to access. This can be done by placing malicious code on a website or sending a link that contains malicious code.

Pass-Along Rate

Pass-Along Rate is the percentage of times your ad was viewed by people who saw it at least once. It’s calculated as a ratio of the number of impressions to the number of people who saw it at least once.

Pay Per Click (PPC)

Pay Per Click (PPC) is one of the most common forms of online advertising. PPC allows businesses to pay for their ad to be shown when someone searches for a specific keyword or phrase on Google, Yahoo!, and other search engines.

Pay Per Lead (PPL)

Pay Per Lead (PPL) is a type of marketing strategy that is used when you want to attract new clients. PPL works by paying a company for each lead they generate, so you pay only when your business gets results.

Pay Per Sale (PPS)

Pay Per Sale (PPS) is a revenue model that pays affiliates for each sale they generate for your company.

Payment Threshold

Payment threshold is a setting that allows you to set the minimum amount of money that must be collected before a payment can be made to a supplier.

PayPal

PayPal is a payment processing system that allows users to send money to others over the internet. Users can fund their accounts with credit cards or bank accounts, and then send payments to other users who have PayPal accounts.

Permission Marketing

Permission marketing is a strategy that focuses on getting permission from the customer before a business can provide them with any type of information. The permission can be as simple as an email address or social media account.

Podcast

Podcast is a digital media file that can be downloaded and listened to on a computer or mobile device. It is usually in audio format, but can also be video or text. Podcasts are generally created by individuals and companies to share information with listeners, such as news or entertainment.

Pop-Under Ad

A pop-under ad is an ad that appears in a pop-up window. It may appear when a user leaves your site, or at the bottom of the browser window when the user clicks something else on your site. It’s a great way to get users’ attention without actually distracting them from what they were doing on your site.

Pop-Up Ad

A pop-up ad is an advertisement that appears in a separate window, or “pop-up,” over the current website you’re viewing. They can appear in the middle of a page, or they can appear at the top or bottom of the screen.

Portal

A portal is a website or app that serves as an entry point for people to browse and interact with your products and services. For example, you might have a portal for your company’s sales department, where you can keep track of orders, review customer data, and share analytics with the rest of your sales team.

Premium WordPress Theme

Premium WordPress theme is a theme that has been developed to be used with WordPress. These themes are made by professional web designers and developers, who know how to make a website work with WordPress.

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Rate Card

Rate card is a pricing and availability guide that includes all the services you provide, along with a price for each of them. It’s often used in the context of advertising, where it’s used to help clients determine what they can afford, and what they should expect to pay.

Reciprocal Links

Reciprocal links are a way for sites to exchange links with one another. This is a common practice online and can be done on the web or via email. Reciprocal links are typically used to increase the number of inbound links that a site has, which can help improve their search engine ranking.

Rectangle Ad

Rectangle ad, also known as a banner ad, is an online display ad that takes up a rectangular portion of the screen. It can be used to promote products and services, encourage user engagement, and more.

Rep Firm

A rep firm is a marketing agency that represents digital advertising vendors. They work with companies and agencies to help them find the right vendor for their needs, and also negotiate contracts on their behalf.

Return Days

Return days is a metric that shows the number of days it takes for a visitor to return to your site after they have visited. The calculation includes only visitors who return within 30 days and excludes visitors who come back within the first 14 days.

Return On Investment (ROI)

Return on investment (ROI) is the amount of money that you earn through your marketing efforts, divided by the amount of money you spend on those efforts. It is a common metric used to determine whether or not a marketing campaign was successful.

Rich Media

Rich media is a term used in digital marketing to describe the use of audio, video, and text in online advertising. Rich media ads are designed to engage users with interactive elements and encourage them to click on the ad.

Run Of Network (RON)

RON, or Run of Network, refers to the number of times a specific advertisement or message is displayed on a network. It’s often used in the context of television advertising, but can be applied to any kind of digital media.

Run Of Site (ROS)

Run of site (ROS) is a type of media buy in which the publisher’s entire website is used to deliver an ad. The advertiser has no control over where their ad appears; they just pay to have their ad displayed on every page of the publisher’s site.

Search Engine

Search engine refers to the software or technology that allows a user to search for information online. The search engine’s algorithm is responsible for determining which websites are most relevant to your search query and then rank them accordingly.

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines. The goal of search engine optimization is to improve the ranking of a web page on search engines for particular keywords or key phrases, which in turn will increase traffic to that web page.

Search Engine Spam

Search engine spam is an attempt to manipulate search engine results by creating irrelevant and low-quality content. This can be done by adding links to the web pages, using keyword stuffing, or repeating keywords on the page.

Search Engine Submission

Search engine submission is the process of submitting your website to search engines so that you can appear in their results when people search for keywords related to your business.

Search Retargeting

Search retargeting is the practice of using search engine marketing to target users who have searched for certain terms or phrases. This can be done by showing ads on other websites, or by showing ads when users are searching within a site.

Self-Serve Advertising

Self-serve advertising is a type of digital marketing that allows you to purchase advertising directly from your ad platform. It’s usually the most cost-effective way for small businesses and startups to get started with digital marketing because it doesn’t require the help of an agency or large-scale service provider.

SEO

SEO stands for Search Engine Optimization, which is the process of making a website more visible in search engines. It’s important because search engines like Google rely on algorithms that determine what makes something relevant to a search query. If your site isn’t optimized to show up in search results, it won’t get much traffic.

SERP

Search engine result page, or SERP, is the term used to describe the pages that appear in response to a search query. The SERP is typically composed of organic results and paid ads.

Shopping Cart

A shopping cart is a virtual space where you can store the items you want to purchase. When you are ready to check out, the items in your cart will be added to your order and charged to your credit card.

Sig File

Sig file is an abbreviation for signature file. It is a type of file that contains data that can be used to identify the author of a document, image, or program. Sig files are typically used in digital signatures, which are used to authenticate the identity of parties involved in an electronic transaction.

Site Search

Site search is a feature that allows users to search for specific content on a website. This can include information about products, services, and other topics. Site search is often used in conjunction with other forms of digital marketing, such as website optimization, which focuses on improving the user experience.

Skyscraper Ad

The skyscraper ad is a type of banner ad that is tall, narrow, and often rectangular. The name was coined because the ad resembles a skyscraper. It is also called a “slider” because it slides down the page as you scroll. Skyscraper ads are created to be eye-catching and attention-grabbing. They often include a large image, with text overlaid on top of the image. The text can be animated or moving, but it must be short enough to fit in the space allotted for the skyscraper ad.

Social Networking

Social networking is a form of online communication that allows individuals to connect with one another online. Social networking sites are designed to help users share information about themselves and their interests, as well as to connect with others for professional or personal reasons.

Spam

Spam is a type of unsolicited email that is sent in bulk to users. It can be sent through email, text messages, or social media. Spam is usually unwanted by recipients and often contains links to sites that the recipient has not requested.

Splash Page

Splash page: A splash page is a web page that appears before the actual content of a website. These are often used to entice visitors and drive them to click on other pages within the site. Splash pages can be used to provide information about what the visitor will find on other pages, or they can simply be advertisements for products or services.

Sponsorship

Sponsorship is an agreement between a sponsor and a sponsored party, where the sponsor pays the sponsored party to advertise their brand. The purpose of sponsorship is to raise awareness for the sponsor’s brand, product or service.

Stickiness

Stickiness is a term used in digital marketing to describe how long someone stays on a website or app after they’ve visited it once. It’s often measured by the time between an individual’s first visit and their second.

Super Affiliate

Super affiliate is the term for a person who has been able to earn a large number of sales. They are able to achieve this by creating their own websites or blogs, which they then promote through social media sites such as Facebook and Instagram. They can also use email marketing to help them get new customers.

Surround Session

Surround session is a marketing term that refers to a digital marketing strategy in which companies attempt to create a sense of community or belonging among their customers.

Text Ad

Text ad is a type of ad that appears on a website as a block of text. It can be in any font, color, and size, and it often has an image next to it. Text ads can be used to sell products or services, promote content or events on the site, or get people to sign up for newsletters.

Title Tag

The title tag is the text that appears in the title bar of your browser when visiting a webpage. It is also searchable by search engines and can be used to help rank your website on Google, Yahoo, Bing, and other search engine results pages (SERPs).

Trick Banner

Trick banners are ads that trick users into thinking they’re clicking on a different site than what they’re actually clicking on. They can appear as buttons, links, or other forms of content on a website and are often used to get users to click on a product or service that isn’t necessarily related to the underlying site.

Two Tier Affiliate Program

Two tier affiliate program is a type of affiliate marketing that offers more rewards to affiliates who sell a lot. A two-tier affiliate program has two levels of commissions: one for the first tier and another for the second tier.

Underdelivery

Underdelivery is a term used in digital marketing to describe a strategy that does not meet the expectations of the target market. This can happen when the strategy is poorly planned or implemented, or if it simply does not resonate with consumers.

Unique Visitors

Unique visitors are the number of people who visit your website in any given month. This is calculated by counting the number of times a person accesses your site, and not how many times they visit on each occasion.

URL

URL, or Uniform Resource Locator, is a string of characters used to locate and identify a specific resource on the internet. URLs are used to access websites and files on a computer system. A URL typically includes information about the protocol being used, IP addresses of the host server, domain name, and path.

Usability

Usability is the ease with which a user can perform a task. It is usually determined by measuring how long it takes users to complete a task, how many errors they make, and how much they like the interface.

Vertical Banner

A Vertical Banner is a banner ad that is displayed on a website or mobile app. Vertical banners are rectangular and typically take up the full width of the page and are displayed above or below other elements on the page. Vertical banners can be used to promote products and services, direct users to other websites, or highlight special offers.

Viral Marketing

Viral marketing is a concept that involves getting users to share your content, which results in more exposure for your brand. Viral marketing campaigns are designed to get people talking about your brand and your products, and they often use humor to do so.

Vlog

A video blog or vlog is a type of weblog that features vlogging, the act of blogging while simultaneously recording a video. Vlogging is done by many people as a hobby, but some vloggers make a living from it.

Web Browser

A web browser is a program that allows you to view and interact with websites. It’s what you use to get on the internet!

Web Design

Web design is the process of creating the visual components of a website, including the layout and overall design. Web designers use HTML, CSS, JavaScript, and other tools to create the look and functionality of a website.

Web Directory

A web directory is a website that lists websites. Web directories are sometimes called “link farms” or “link exchanges”, but the purpose of these directories is to provide a list of quality sites for users to browse through and choose from.

Web Hosting

Web hosting is a type of Internet hosting service that allows individuals and organizations to make their websites accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or rented for use by clients, as well as providing Internet connectivity, typically in a data center.

Web Site Traffic

Web site traffic is the number of people who visit a web site. It’s measured in visitors or unique visitors. Web site traffic can be measured in terms of page views, or the number of pages each visitor views on the site.

Web Site Usability

Web site usability is the ease with which people can use a website. This can refer to both how easy it is for users to find what they are looking for and how easy it is for them to complete tasks on the website.

Whois

The whois directory is a publicly available database of information on registered domain names, administered by the Internet Corporation for Assigned Names and Numbers (ICANN). It contains contact details for people or organizations that have registered a domain name and allows users to look up this information.

Word-Of-Mouth Marketing

Word-of-mouth marketing is the act of generating buzz about your product or service by encouraging your customers to tell their friends, family, and coworkers about what you offer. Word-of-mouth marketing is different from other types of marketing because it’s based on recommendations from people who already like and trust you. If a customer has a positive experience with your brand, they may feel compelled to share that experience with others who might be interested in what you have to offer.

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Library

Organic Search

Digital Marketing

Social Media

Commerce Platforms

Digital Marketing

Search Engine Marketing

Website

Content

Design

About Zounax

Let’s Start

Library

Glossary

PPC Performance

Boost your PPC Performance

SEO Management

Stay bold with strategic SEO

A/B testing

Above The Fold

Ad Blocking

Ad Space

Add URL

AdSense

Advertising Network

Affiliate

Affiliate Manager

Affiliate Marketing

Affiliate Merchant

Affiliate Network

Affiliate Software

ALT Text

Animated GIF

Autoresponder

B2B

B2C

Bandwidth

Banner Ad

Banner Blindness

Banner Exchange

Barter

Beyond The Banner

Blog

Bounce Rate

Browser

Button Ad

Buzzword

Caching

Call To Action (CTA)

CDN (content delivery system)

Click-Through

Click-Through Rate (CTR)

Comment Spam

Contextual Advertising

Conversion Rate

Cookie

Cost Per Action (CPA)

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Cost Per Lead (CPL)

CPM

Customer Acquisition Cost

Data Studio

Data Transfer

Dedicated Hosting

Deep Linking

Deep Web

Description Tag

Directory

Disintermediation