Content writing is the creation of written content for a website, blog or other online platform. Content can be written in a variety of styles, formats and structures. Content may be aimed at an internal audience such as employees or consumers. Or, it may be aimed at external audiences such as customers, investors, partners and suppliers. The main purpose of content is to provide information but it can also serve as an advertisement. Content may be produced by individuals or organizations.
The purpose of the content depends on who it is aimed at:
Internal content is aimed at an organization’s employees. This could be used for training, company policies or other information that employees need access to. -External content is aimed at customers, investors and other external audiences.