Google business profile (GBP) is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Through GBP, you can control how your business appears on Google Search and Maps. Also, the information potential customers see about your business when they do a search. You can also use GBP to post updates about your products or services. Moreover, announce sales or events, and engage with customers through messaging and reviews. If you’re not already using GBP, we recommend that you create a listing as soon as possible. It only takes a few minutes to get started, and it’s an important way to make sure your business is represented accurately on Google.