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Google business profile optimization

Google business profile helps your customers stay up-to-date on what you offer and how you operate. Keeping audiences updated lets Google see your business as a reliable option to show to the customers.
Have you ever thought about how many potential customers are searching for your business on Google? Are you confident that your business profile is set up to reach its full potential? In today’s digital world, it’s essential for businesses to have an optimized presence on Google. Without one, customers won’t be able to find your business quickly and easily. We make sure that your profile is set up correctly. So, customers can easily find all the information they need about your business, from contact info to photos and reviews.

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Google Business Profile

Google business profile (GBP), formerly Google My Business (GMB), is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Through GBP, you can control how your business appears on Google Search and Maps. Also, the information potential customers see about your business when they do a search. You can also use GBP to post updates about your products or services. Moreover, announce sales or events, and engage with customers through messaging and reviews. If you’re not already using GBP, we recommend that you create a listing as soon as possible. It only takes a few minutes to get started, and it’s an important way to make sure your business is represented accurately on Google.

Take Control of your Online Presence

Businesses that have an online presence are at risk of being lost in the crowd. With so many businesses competing for the same customers, it’s important to stand out and make sure your company is easy to find. Google Business Profile (GBP) is one way you can do this.
You’re an entrepreneur. That means you know how important it is to control your online presence. And if you don’t have a Google Business Profile, then you’re not doing it right. A Google Business Profile is an online hub that allows customers to find and interact with your business on Google Search, and Maps. A Google Business Profile includes important information about your business. For example, its location and hours of operation, as well as relevant photos and reviews from customers. Those who have interacted with your business in the past.
It also helps potential customers find your company when they search for related keywords or businesses in a specific area. So, you can finally stop missing out on opportunities from customers who are looking for what you offer but don’t know where to find it

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Now that you know the importance of a properly set digital marketing strategy and the value that available marketing tools can add, it is the time for your business to get the growth it deserves.

Stand Out Online with GBP

Google Business Profile is a free, easy-to-use tool that helps you show up in Google Search results. It’s an easy way to make your business stand out online and connect with customers. Here are some of the benefits:

- Get found online when people search for you by name or other relevant keywords
- Make sure your business information is accurate, complete and consistent across all the platforms where it appears
- Control which information from your company's website shows up on Google Search, Maps and more
- Get reviews from customers and answer questions about your business directly on Search results pages

Google Business Profile is a powerful tool for boosting your business’s online presence. It allows you to create a custom landing page that showcases your brand. You can include photos and videos, as well as information about your company. You can also add links to your social media pages and even add a call-to-action button that encourages visitors to contact you directly.

How to Positively Influence your Online Reviews

Google My Business reviews are an important part of your online strategy. It’s the first interaction a potential customer will have with your business. Also, it can often be the difference between a sale or a lost opportunity. If you’re looking to increase your positive reviews, here are some tips that you can use today.

Download the Google My Business App

Once you’ve created a Google My Business account, it’s time to start filling out your business profile. The first thing you’ll need to do is download the Google My Business app. It will guide you through the process of creating a profile for your business. Once downloaded, click on “Start” and select “Add new business.” You’ll be prompted with questions about where your business is located (address). Also, what type of service they offer (i.e., nail salon), how long they’ve been in operation (years). This part should be fairly straightforward! So, you need to make sure that any information provided matches up with what appears in other online directories. For example, Yelp or Yellow Pages so customers can easily find you online.

Get to know your customers

Customer reviews are a great way to get to know your customers. To start with, ask them directly. Customer surveys are a great way to gather insights, but they’re only effective if you use them correctly and get responses from your customers. If you don’t have time for surveys, or if not enough people respond, then try asking for feedback at the end of every transaction. You can do this in person or on-line (with an email survey). You can also ask for reviews after completing a project together; that way you won’t be bugging them about it all the time.

Deploy a review strategy

It’s important to have a plan for responding to reviews. Responding in a timely manner is important, but it can be stressful if you are not prepared. A good strategy will help you respond to customers who leave negative feedback in the most effective way possible. There are many ways that you can accomplish this goal:

- Have someone on your team review all of the reviews on a weekly basis, so they know what types of reviews are being left by customers and what types of responses have been working well in the past. This will help them respond more effectively when they see one after it has been posted online by Google or Yelp.
- Use automated responses only as a last resort because they're impersonal and don't give people any reason why they should change their mind about using your service again in future visits

Respond to good reviews with praise

You can also use this opportunity to address any issues that the customer might have had and thank them for providing feedback. If they left a review saying that they loved their experience, then respond with something along the lines of “Thank you so much! We’re glad to hear it and hope you’ll come back again soon.”
If there were any minor issues with the transaction or delivery time (both common complaints), acknowledge those as well. This shows customers that their voices are being heard by actual human beings. More importantly, gives them an opportunity to follow up on these issues if need be.

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Book a totally free consultancy session and one of our digital marketing experts will set up an e-meeting to discuss our solution for getting your business to the next level.

React to bad reviews by resolving customer concerns

You should respond to bad reviews.
This is an unpopular opinion among many business owners, who feel it’s better not to feed the trolls. But let’s get real here: people are going to post negative comments about your business regardless of what you do or don’t do. So, responding can actually be a great opportunity for you to show your customers that you care about them. Also, you want their experience with your company to be as positive as possible.
As mentioned above, one of the biggest pet peeves is when companies ignore negative feedback on social media. So, what if someone takes the time out of their day to share something negative about your brand or product with the world? Then, there’s no reason why you shouldn’t take the same amount of time out of yours in order to respond.

Google My Business Reviews are often the first interaction a potential customer will have with your business.

Google My Business Reviews are often the first interaction a potential customer will have with your business. Reviews give potential customers an idea of what to expect if they hire you and can help build trust in your profile.
Reviews also enable you to collect important information about who is reviewing you and where they are located. It helps you track how many reviews come from each location or device. You can use this information to learn more about who is visiting your profile and which keywords are being used to find it. They are both valuable metrics that help shape future marketing efforts.

Online reviews shape the experiences that your potential customers have with your business even before they physically walk through your door or buy from you.

Online reviews are the new word of mouth. They’re the most trusted source of information for consumers and represent the first interaction potential customers have with your business. Reviews shape the experiences that your potential customers have with your business, so it’s important to understand how they work and how you can get more of them. If you’re not getting enough reviews on Google, there are several reasons why this could be happening:

- You haven't asked your customers to leave a review
- Your website doesn't encourage people to share their experiences
- Your customer service isn't great or consistent enough for people to want to take the time out of their day just for a review

Create an amazing experience for the review leaver

Once you’ve earned a positive review, it’s time to take advantage of it! Be sure to thank the reviewer for their time and provide them with an easy way to share their experience. This can be done in many ways, such as including a button on the page that says “Leave A Review” or including an email address in your message thanking them for their purchase or visit.

Read & respond to every single review, good and bad

You should respond to every single review, good or bad. And by that we mean you should actually read them. Responding is important because it shows you care about your customers and their experiences with your business, but responding to all of them is even more powerful. By responding equally across reviews, you’re showing impartiality in how you treat customers — something that can be very beneficial when someone posts a less-than-stellar review. If a customer complains about the food quality at one location but praises it elsewhere (or vice versa), then they might think twice before checking in again on Yelp or Google+, which could impact your overall rating.

Here are some tips that you can use today to positively influence your customer reviews

It’s important that you respond to positive and negative reviews in a timely manner. To do this correctly, you need to be courteous and gracious as well as grateful for the feedback. You can also use this opportunity to highlight key points about your business or service. For example: “Thanks for the review! We are very happy that our customer support team was able to resolve your issue so quickly.” This way, they know how much their feedback matters and how much time it took out of your day (or night). Some people may argue that responding doesn’t always have an impact on increasing sales; however most research shows otherwise.

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