A logo should have a meaning. For many, this is a controversial statement. The reason for this is that logos are often thought of as an element of branding, which can be seen as an afterthought or a way to make something look pretty.
But a logo isn’t just an aesthetic choice. It’s an important part of how you present yourself to the world and how your brand is perceived by others. A logo should tell people what your company does, as well as who you are and what you stand for. When someone looks at your logo, they should instantly get a sense of what kind of company you are, what products or services you offer, and why they should care about doing business with you.
To create an effective and memorable logo design, you need to take into account all of these factors. Not just how something looks on paper or on screen but also how it translates into real life when used consistently across all channels (website, social media profiles/pages, etc.).