- Increased traffic from relevant searches. When you rank higher in local search results, you're more likely to get clicks and traffic from people searching for businesses like yours in your area.
- Greater visibility and brand awareness. Local SEO can help increase the visibility of your business, especially if you appear in the top 3 listings on the search results page. This can lead to increased brand awareness and name recognition, which can ultimately lead to more customers and sales.
- More targeted leads and customers. Local SEO allows you to target customers who are searching for businesses like yours in your specific geographic area. This means that you're more likely to get leads and customers who are actually interested in what you have to offer, resulting in higher conversion rates.
- Increased ROI from your marketing efforts. By targeting local customers who are more likely to convert, you'll see a higher ROI from your marketing efforts compared to other marketing channels that reach a wider audience but aren't as targeted.
- A competitive advantage over larger businesses. Many small businesses don't optimize their websites for local search, giving you a competitive advantage if you do it right.