EMAIL MARKETING

An efficient way to reach a large number of people

Email marketing is a great tool for promoting a business’s products and services. It lets the customers on your email list learn about your offers, new products or services, and consequently reminds them of your business and the brand name constantly.

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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Email marketing is arguably the most cost-effective way to reach consumers at scale. It doesn’t require much more than access to an email address, which is why it’s so commonly used by businesses of all sizes.

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What is Email Marketing?

Email marketing is a great way to build relationships with people who have already expressed interest in your company. You’re not just advertising to them! You are engaging with them by providing something valuable in return for their contact information. Email marketing is a form of direct marketing, but it can also be seen as a form of relationship marketing or even interactive marketing.
The best email marketing campaigns are those that are personalized, relevant, and timely. If you take the time to tailor emails specifically for each person on your list, you will see much higher engagement rates. But, if you send out generic messages or use templates that don’t really speak to individual customers’ needs or interests, it’s a failure.

Advantages of Email Marketing

Email marketing is a great way to keep in touch with your audience. It also helps you build relationships with them and make sure they’re engaged with the content you publish. The benefits of email marketing include:
It allows you to engage with your community on a personal level while driving traffic to your blog or social media profiles. You can segment users based on demographic information so that you’re only sending people the messages they want to see most. It gives people an opportunity to learn more about what you have available for them, as well as why they should stay in touch with your brand.

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Now that you know the importance of a properly set digital marketing strategy and the value that available marketing tools can add, it is the time for your business to get the growth it deserves.

Types of Email Marketing

Email marketing can be broken down into a few types:

- Newsletters
- Promotional emails.
- Transactional emails, or those that help you complete a transaction. For example, if you're selling shoes online and someone buys a pair of sneakers, they will receive an email confirming their purchase and offering them instructions on how to return the shoes if they don't fit correctly.
- Lead nurturing emails, which are used to nurture leads into becoming sales-ready customers. For example, if someone fills out a lead form for your company's product but doesn't buy anything yet, you can send them follow-up emails offering discounts and tips on how to use your product better so that eventually they'll be ready to buy from you. Ideally this process should happen over time until it becomes clear whether or not potential customers are ready for purchase (i.e., whether or not these kinds of offers actually work). You can also do this with existing customers by sending out discount codes periodically—but be careful! Don’t spam people with offers too often; otherwise they might become annoyed with your brand instead of appreciative of it.

Newsletter Marketing

A newsletter is a publication that is sent to subscribers periodically. It’s usually sent out once a week or once a month, and it often contains information about the company and its products and services. A good example of newsletters done right is MailChimp’s email marketing software. They publish an email newsletter every day with links to interesting articles on the web. Also, some tips on using their platform, and other useful resources for marketers like yourself.

Promotional Emails

Promotional emails can be used to promote a specific product or service. They are also effective for promoting a product or service that is not available yet. The main advantage of promotional emails is that they are very inexpensive to send out. This makes them an ideal way to build awareness of your brand, products, or services to a large audience quickly and easily.

Transactional Emails

Transactional emails are notifications about a customer’s order status, such as when an order is placed and shipped. They’re usually sent automatically by a software system. The best way to use them is to set up a calendar reminder or “trigger” in your email client that alerts you to send the email at the same time every week or month. These emails don’t require much effort on your part, but it’s important that they’re accurate, timely, and helpful for your customers. These emails are sent to confirm the details of an order or alert customers when their orders have been processed. They may also include receipts for purchases.

Lead Nurturing Emails

Lead nurturing emails are used to nurture leads and build relationships with potential customers. Lead nurturing emails are also used to build trust with potential customers. These types of emails help you create a relationship with the prospect. So, when they are ready to buy, they will choose your company over competitors who do not have this type of relationship with them. Lead nurturing campaigns can be broken down into 3 phases: introduction, engagement and conversion (or final sale).
This type of emails are used to build trust with potential customers and nurture leads so that when they’re ready to buy, they’ll choose your company over competitors who don’t have this type of relationship with them.

Competition

The best way to grow an email list is by using a competition. You can use it to get people to sign up for your newsletter or even as an incentive for them when they join. How do competitions work?
A competition usually works by giving away something valuable and useful, like a product sample or coupon code. The more people who enter the competition, the higher chance you have of getting new subscribers on your email list.

Design

It’s important to design your emails in a way that feels consistent with your brand. It should also be fit with your website, social media presence and other marketing materials. This will make it easier for people to recognize your brand when they see it anywhere else—which is vital in order to keep them engaged with the company.

- Brand: The emails should be designed so they look like they're from you. That means including logos and colors that match those used on other channels (including the website). It also helps if there's some kind of personalization—even something as simple as using someone's name—to make it feel familiar.
- Website: And speaking of familiarity...the link back to the website should be easy for recipients to find when they want more information about what was discussed in their email inboxes earlier today! If there are multiple links within an email campaign such as this one then we recommend using an "exit intent" trigger so users only see that particular link when clicking away from it would defeat its purpose (i.e., leaving without making purchases).

Ease and Accessibility

Many digital marketers consider emailing their primary form of digital marketing strategy. It is because of its ease and accessibility. In fact, email marketing is a common form of digital marketing used by many companies. It’s also one of the most effective digital strategies due to its high rate of open rates and reply rates. Compared to other channels such as social media or direct web traffic, email has low engagement but high response rates. This makes it an ideal channel for sending time-sensitive alerts or updates about company activities or new products. Some common uses for email marketing include:

- Customer acquisition
- Product launch and retention
- Direct market campaigns
- Newsletter subscriptions
- Customer relationship management

Eventually, email marketing is still an effective way to market a product or message to potential customers. It provides you plan effectively and implement updates regularly. Make sure your emails are easy to access by recipients. Try to include relevant contact information in the body of the message as well as the subject line. Also, make sure all your planned content is well thought out and relevant to your audience. Digital marketers agree that email is still an easy way to market any type of information or product to anyone with a phone or address.

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