Email marketing is a great way to build relationships with people who have already expressed interest in your company. You’re not just advertising to them! You are engaging with them by providing something valuable in return for their contact information.
Email marketing is a form of direct marketing, but it can also be seen as a form of relationship marketing or even interactive marketing.
The best email marketing campaigns are those that are personalized, relevant, and timely. If you take the time to tailor emails specifically for each person on your list, you will see much higher engagement rates. But, if you send out generic messages or use templates that don’t really speak to individual customers’ needs or interests, it’s a failure.