There are many benefits of social media for businesses. Perhaps the most obvious is that it provides businesses with a great way to connect with more potential customers. With over two billion active users on social media platforms, there is a very good chance that your target audience is using at least one of them. Another benefit of social media for businesses is that it provides a way to build trust and credibility with potential customers. When people see that you are active on social media and providing valuable content, they will be more likely to trust you and do business with you. Finally, social media can be a great way to increase brand awareness for your business. If people see your business name and logo on social media, they will be more likely to remember it.