Blogging generates organic traffic for your website. When people search for a specific topic they will see your blog in the search result. Blogs will attract people to read them on your website. This is one of the best ways to lead audiences to your website through the search engine. When they land on one of the articles on your website, you can convert them to your customers. This, of course, needs a proper strategy, but the point is that audiences will see what you have to offer.
On the contrary, guest posting publishes an article on someone else’s website. Guest bloggers usually publish articles on websites with more audiences. These websites often have more credibility, and so it makes your business more trustworthy. Guest posts contain the name of your business and ideally link back to your website. They will help in generating more audiences for your business. More people will land on your website. This will help in increasing sales because more audiences will see your offer.