- To find out if there is any room for improvement in the current state of your site's SEO (search engine optimization).
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- To check whether the implementation of your SEO strategy is working as intended or not.
- To identify potential issues that can be fixed so that they do not affect the overall ranking performance of your website.
- To create a detailed report that can be used as a checklist for further improvements in your website.
- To help you identify any technical issues that are affecting the performance of your website and which need to be fixed before they become serious problems.