Blog posting is a super effective and long-term solution for your website to rank on page one of Google. There are faster solutions to attract customers, yet blog posting gives your website credibility.
Let’s assume you have an online business and start writing blog posts about your industry. You might add content related to what your business offers too. Other business owners or bloggers might read your posts. They might link some parts in their articles to your blogs. Overtime, Google, for example, will find your website helpful to others. Your website starts acting like a legitimate resource in your industry. This is when Google starts suggesting your website to people. Thus, having blog posts will increase awareness and so audiences.
Blog posts, on the other hand, can spread the message that you want people to learn about your business. For example, your business offers professional cleaning services. Publishing blog posts related to each service will present your expertise to the audiences. This will build trust for your customers. New customers will find your business professional, and they can trust you. It will also provide useful information to people who are following this industry. These are your potential customers. When they need your services, they will call you because they have been following your blogs for sometime.