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Ecommerce PPC Services

boost ad conversion and drive leads

E-commerce PPC advertising is a cost-effective way to reach people that search for your products or services and help them convert.
Pay-per-click (PPC) helps by targeting people who are already interested in your products or services. If a consumer is searching for a product you are selling, your ad will be right there to show them your product.

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Can PPC be Effective for E-commerce?

Absolutely. PPC is a kind of advertising that targets the right people. Setting a correct PPC campaign will make the difference. It will show your ads to the people that match the proper criteria. An effective PPC campaign for your e-commerce business will increase revenue. It will convert more people into your customers. The effectiveness of a PPC campaign can be measured by analyzing the conversion rate.
Web advertisements record useful data, unlike traditional billboard or newspaper advertisements. In traditional marketing, you couldn’t measure the effectiveness. So, changing strategies for an improved result was time-consuming. PPC records provide you the ability to check ad effectiveness. You can track conversion rates and modify your strategy to enhance outcomes.

Google Display Network ( GDN )

Google Display Network ( GDN ) is the largest content-targeting ad platform in the world. GDN enables you to reach potential customers on many websites and apps. It has an estimated 35 million websites that are present in 200 countries/regions around the world. With Google Display Network ( GDN ), you can display your ads to millions of potential customers around the globe. So, it will boost ad conversion and drive revenue to your business.
The Google display network is cost effective than many other display advertising networks. This type of advertisement can improve conversion rates effectively. Combined with other ad types, it can achieve great results for advertisers.

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Now that you know the importance of a properly set digital marketing strategy and the value that available marketing tools can add, it is the time for your business to get the growth it deserves.

How to Run an Effective E-commerce PPC Ad?

Ecommerce PPC management is the art of leveraging your ad budget. It is important to drive meaningful clicks and conversions at a profitable cost per acquisition. As such, it requires an investment in research, testing and analysis to discover what works best for your business.

Keyword planning

For running ecommerce PPC campaigns, choosing the right keywords will be essential. Proper research can help you identify which keywords will target the correct audiences. You can specify the negative keyword. Negative keywords will ask the search engine to exclude the ad when users search for those keywords. It will help your campaign to attract interested audiences.

Choosing right content

The required content for each campaign depends on the type of the advertisement. For example, display ads will require images, while Google ads need a headline and one to two lines of description. You need to prepare the effective material for your ad before running the ad to achieve the best result.


Bidding refers to the amount you allocate to each click up front. After choosing keywords and preparing the required material, you need to set the maximum amount you are willing to pay for each click on your ad. Having enough experience is necessary to make this decision. The chance for your ad to be displayed depends on this step.


Once you place your ad, it is essential to check it every day and analyze the result. Running a successful PPC campaign is only possible by monitoring the outcome regularly. Strategies often require revision and proper adjustments. Making effective changes is what an experienced ecommerce PPC manager is responsible for.

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