- Links that don't make sense in context (i.e., they don't fit with the rest of the text on the page they appear on)
- Links that aren't relevant to the content of the page they're on
- Links that contain misspelled words or punctuation errors (such as commas instead of periods)
- A lot of links in one place (such as at the bottom of every page on your site)
- Identify poor-quality backlinks that can harm your site's rankings
- Identify low-quality pages that are linking to your site
- Gather data on who is linking to you, where they're located, and how many links they've given you
- Analyze your link profile against industry standards
- Increased website traffic
- Better search rankings
- Improved user experience