Different Types of SEO For The Digital Marketer
Avoid techniques that may get your site banned by Google
- White-hat SEO techniques use the right skills while optimizing your website. It is important to avoid techniques that may get your site banned by Google.
- Black-hat SEO techniques are those which are against Google’s policies, and so they can get your site penalized or removed from search results.
- Gray-hat SEO is a mix of white and black hat, and it is not recommended for beginners as it involves some risk factors even if you do things correctly.
- On-page optimization is about improving internal elements like content and links on the page itself rather than outside it (off-page).
- Off-page optimization refers to building links from other websites back to yours in order to improve its ranking in search results pages (SEO).
- Title tags
- Meta descriptions
- URL structure
- Headers and footers
- Images and alt text (text alternative)
- Content and internal linking.
- Mobile Optimization: This involves using specific coding techniques so websites are displayed correctly on mobile devices such as smartphones or tablets.
- Speed: Faster load times mean happier visitors who are not forced to sit through annoying loading screens while waiting for their desired content to appear before them on a webpage.
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