What is Keyword planner - Google Ads
What is Keyword Planner?
- The number of searches for a keyword or phrase each month
- The average cost per click for a keyword or phrase
- The top five search results for a keyword or phrase
- The number of advertisers bidding on a keyword or phrase
- A list of related keywords and phrases
- A list of keywords and phrases that people search for before they search for your product or service
- The estimated reach and competition level of each keyword or phrase
- The estimated click-through rate (CTR) and cost per click (CPC) for each keyword or phrase
- The estimated average position for each keyword or phrase in search results
- A list of similar terms related to a specific keyword or phrase
How to use keyword planner?
- How do I use Keyword Planner?
You’ll see a box pop up that allows you to enter your search term. You can choose whether you want to see broad or exact matches, and if you’re looking for more than one keyword, click on the Add another button. You can also choose a specific location in which you want your ads to show up when people search for this term. When you’ve finished entering your terms, click Search:
Keyword ideas report
Filters for keywords and phrases
- Keyword match type. This includes broad match, phrase match, exact match, and negative keyword filtering.
- Location. You can filter by country or language if you’d like to see what people are searching for in a specific country or language.
- Device type (desktop computers or mobile devices). Mobile device settings will show how many clicks came from mobile users compared with desktop users over time so that you know which devices are most popular among your audience members when they search for certain topics on Google Ads’ Search Network (the part of Google where advertisers pay when someone clicks on an ad).
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