Driven revenue for our clients

Table of Contents

What are the google ads campaign types?

Google Ads is a pay-per-click (PPC) advertising platform. It helps businesses reach potential customers who are searching for their products and services. It’s also known as Google Ads, and it’s one of the most popular ways to advertise online.

The main benefit of using Google Ads is that you can target people who are actively looking for what you sell. So, if you run an ecommerce store or offer services such as plumbers or electricians, it makes sense that these would be good keywords for your campaign. But, What are the Google Ads campaign types?

What are the key terms?

Google Ads are the ads that show up in Google search results. They’re also called display ads, and they can be either text or image-based. Google Ads are paid ads, meaning you have to pay for them to appear on your site.

The terms “Google Ads” and “Display Ads” are used interchangeably because they both refer to the same thing: an ad unit created by a publisher (you!) that appears on their website(s) and gets served through the Google Display Network (and potentially other networks). But, what are the key terms?
Campaign goal:
They are the high-level business objectives you’re trying to achieve via Google advertising. They include sales, leads, web traffic, brand awareness, product/brand consideration, and app promotion.

Campaign type:
The Campaign Type determines the strategy you’ll use to execute your campaign goal. For example, you might run a Shopping campaign to generate sales for your ecommerce company.

Ad type:
An ad type is a specific format of AdWords ads that are available to you based on the campaign type and goal you choose. Ad types help you tailor your ads to match your business goals, the audience you’re targeting, and the products or services you have to offer.

Google ads typically show up in two places

  • Search results. When you search for something on Google, the top of your screen will show a list of related terms and websites that have paid to appear there. These are called sponsored links or ads, and they’re designed to catch your eye as you’re searching for information.
  • Display network. This refers to any website that displays ads from Google’s AdSense program (more about this later).

Different types of Google ads campaigns

There are nine types of Google Ads campaigns:


These campaigns are the best option for businesses that have a high volume of traffic coming from organic searches. They’re also useful for businesses that have high-quality products or services. Yet, don’t have enough time in the day to manage their digital marketing efforts.

Google Ads search campaigns are one of the most affordable options available, but they do require some effort on your part. You’ll need to create an account with Google and set up your campaign. Then you’ll need to set up your landing page or website so it can be tracked for performance metrics like click-through rates (CTR).


Google Ads display campaign is another type of campaign. It allows you to use Google’s remarketing technology to target customers who visited your website. It’s easy to set up, and it can be more cost-effective than other forms of online advertising.


Google Ads video campaigns allow advertisers to create a video ad and then use it to target specific audiences on YouTube and Google. This is a great way to promote your brand, especially if you don’t have a large budget for traditional advertising.


Google Ads shopping campaign type is a campaign that helps you to advertise your products on Google. It is an advertising platform that has been developed specifically for e-commerce websites. It allows you to create ads that are highly targeted and relevant.

It will help you to bring more traffic to your website and increase the number of sales. You can create different types of shopping campaigns in Google Ads. From Product listing ads, Product extensions, Shopping ads, Promotions, and Product remarketing campaigns.


Google Ads App campaign type is a new way to create mobile app campaigns with Google Ads. App campaigns are designed for businesses that have a mobile app and want to drive installs, engagement, and/or in-app actions. With this new campaign type, you can set up your ads to run on Google Search and Display Network, YouTube, or Gmail.


Google Ads local campaigns are designed to help you reach new customers in your area. You can run local campaigns on the Google Ads platform and target your ads to specific locations and demographics.

When you run a local campaign, you’ll be able to choose from a set of geographic locations. It can be cities and zip codes, as well as other demographic groups that interest you. You’ll also be able to select from a variety of categories to target your ads.


Google Ads SMART campaign type is a campaign that works like a drip campaign. It starts by targeting a specific audience and then slowly expands its reach as the campaign continues.

The idea behind a smart campaign is to ensure that you’re reaching people who are really interested in your product or service. It is better than just anyone who might be interested. You can do this by targeting people who have visited your website or clicked on an ad.

Performance Max

Google Ads Performance Max is the newest campaign type which is released in late 2021. But as of 2022, Performance Max will be replacing Local campaigns and Smart campaigns altogether.

Google Ads Performance Max is another great campaign. It also uses machine learning to optimize your bids and budget across all devices, locations, and channels. Yet, you can still take into account your bid adjustments. It’s a smart way to get the most out of your campaigns and spend without having to constantly adjust bids yourself.


Google Ads DISCOVER campaign type is a kind of Google Ads campaign that helps you find new audiences for your business. It’s a great way to run ads that are designed to reach new customers, which can help you grow your business.


All in all, we have covered Google Ads campaign types. They are a great way to reach your target audience and get sales. It’s important to understand that there are many different types of campaigns you can create. Yet, the most common ones are Display Ads, Search Ads, and Shopping Campaigns.

Curious about the ins and outs of digital marketing?

Subscribe to our email newsletter for the latest digital marketing insights, and also make sure to read our blogs. See you next time!

Want to be
the first to read
the latest trends?

Subscribe to our mailing list to get the latest updates and news.