What is Google Tag Manager and Why is it Important?
Google Tag Manager is important for several reasons
How Does Google Tag Manager Work?
Benefits of Using Google Tag Manager
GTM Also Allows You To Set Up Triggers and Variables
Getting Started with GTM
- Go to the Google Tag Manager website and sign in with your Google account.
- Create a new container by clicking on the “Create Account” button in the top right corner of the screen.
- Follow the instructions to set up your container, including choosing a container name and selecting your target platform (e.g. website).
- Once your container is set up, copy the container tag and paste it into the header section of your website’s code, just above the closing tag.
- Install any tracking codes you want to use by creating tags within GTM and setting up triggers and variables to control when they fire.
- Test your tracking codes using GTM’s built-in debugging tools, and ensure that they are firing correctly on your website.
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