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10 free SEO tools for discoverability

Discoverability is a hot topic in the SEO world. It’s an area that many companies are still trying to figure out. Yet, it can be hard for small businesses to make the most of their discoverability efforts. Even though, when they’re only starting out. But, what are the best 10 free SEO tools for discoverability? There are some free tools that can help you get your feet wet with discoverability. In this article, we are going to help you have a better understanding.

Best free on-page optimization tools

Rank Math Plugin

Rank Math Plugin is one of the best free SEO tools. It is an on-page optimization tool that helps you to optimize your website for search engines. By using Rank Math Plugin, you can increase your ranking in search engine results pages (SERP). Also, optimize the elements of your website’s content and structure. Plus, Rank Math Plugin can check your site’s current ranking, and finds out how many links are pointing to your site. It also identifies which pages on your site need improvement.

Yoast SEO Plugin

Yoast SEO Plugin is among the best free SEO tools. It is a free WordPress plugin that allows you to optimize your content for search engines. It makes it easy to add meta descriptions, titles, and keywords to your pages. It is the most popular WordPress SEO plugin, used on over 4 million websites. It helps you optimize your website’s pages to increase your search engine rankings resulting in more organic traffic.
With Yoast SEO Plugin installed, you can:
  • Easily add meta descriptions, titles, and keywords to your pages
  • See where your page stands on search engine rankings for any keyword or phrase
  • Get suggestions for improving your page’s performance

Best free keyword research tools

Google Trends

Google Trends is the most popular free keyword research tool, and for good reason, it is among the best free SEO tools. The interface is simple and easy to use, and it’s amenable to keyword searches of all kinds. Also, it is a great way to see how popular certain keywords are on Google. You can see what keywords have the most searches, how they’re trending, and how they’ve changed over time. If you’re trying to get more traffic to your site, this tool can help you figure out which keywords will be most effective at driving traffic.
For example, you can search for keywords by region (U.S., Canada), language (English), or category. You can also restrict your results by country. It is especially useful if you’re trying to narrow down your search within a specific area of the world. Such a feature isn’t covered by other tools like SEMRush or Ahrefs Keyword Explorer.


MOZ Keyword Research Tool is among the free SEO tools that can help you find the most relevant keywords for your website. You can use this tool to find keyword ideas for articles, landing pages, and blog posts. It also allows you to find keywords that are relevant, but not too competitive. This can help you get your site ranked higher in search engines and increase traffic. When you use MOZ, it gives you information such as:
  • The number of searches per month
  • What sites are ranking on top for the keyword
  • How to use those keywords on your website

Ahrefs Keyword Generator

The Ahrefs Keyword Generator is an excellent free SEO tool for keyword research. It provides you with a list of related keywords, so you can find the best possible keywords for your website. You can use the Ahrefs Keyword Generator to find new ideas for content for your website or blog. It also shows you how many people are searching for each keyword, which helps you decide whether or not it would be worth optimizing your website for that particular phrase.

Best free SEO tools for analytics

Google Search Console

Google Search Console, or GSC, is an excellent free tool that gives you a lot of data about how your site is being indexed and ranked. It allows you to see how well search engines are indexing your site, what pages they’re indexing, which pages are seeing the most traffic and which keywords are sending traffic there. You can also use this tool to request a reconsideration of any penalties that may have been placed on your site by Google.

Bing Webmaster Tools

Bing Webmaster Tools gives similar information as GSC but it’s only available if you have a website with Bing ads on it. It doesn’t mean that you can’t use its features even if you don’t have Bing ads. This service includes several reports for analyzing your website’s performance.

Google Analytics

Google Analytics is the most popular web analytics solution in the world and of the best free SEO tools. It provides detailed data about your website’s traffic. Also, allows you to see how people are interacting with your pages and what they’re doing once they get there.
Analyzing this data can help you better understand your user base. Besides, it will help you make informed decisions about how to grow your business. You can use Google Analytics to:
  • Track traffic sources and key performance indicators (KPIs)
  • Analyze visitor behavior in real-time and over time
  • Understand which of your marketing channels are driving the most traffic to your website

Best free tools for link building

Link building is one of the best ways to improve your search engine rankings. Thanks to free SEO tools, we can easily improve our website ranking.

Ahrefs Backlink Checker

Ahrefs Backlink Checker is essential and is on our list of free SEO tools for any SEO or content strategist. It allows you to keep track of the number and quality of links pointing to your website. Also, it provides detailed information about individual backlinks. These are just a few of the benefits that Ahrefs Backlink Checker provides:
  • Keep track of your organic SEO performance: The number of backlinks pointing at your site can give you a sign of how well you’re doing in search results. You can also use this data to identify high-value links, which can help improve your rank in search engines.
  • Find new link-building opportunities: Ahrefs Backlink Checker will show you which pages linked to your website lately. You can also see which pages would be good candidates for new content or outreach campaigns.
  • Track competitor activity: Ahrefs Backlink Checker shows you how competitors are doing well in their link-building. Plus, you can learn what kinds of topics people find valuable enough to share on social media or via email newsletters.


SEMrush Checker is the perfect tool for link building. It will help you find out where your competitors are getting their links, and then you can use that information to get links from those same places! You can also use SEMrush to see how popular your site is in Google’s search results. Plus, how much traffic you’re bringing in from social media channels?
The SEMrush Checker tool is incredibly useful for link building as it allows you to:
  • Find new link opportunities by finding websites that have linked to your competitors but not you.
  • See who links to your competitors and then reach out to those websites, asking them to link to your site as well.
  • See the value of a link from each domain and decide if it’s worth pursuing.

Final words

If you’re looking for a good starting point, these free SEO tools can certainly be a good place to start. But they’re not all created equal, and some may not have all the features you need. That’s why it’s important to test out as many of them as possible so that you can find out which one really works best for your needs.
In conclusion, we’ve covered some of the best free SEO tools on the market. As promised, these tools will help you to improve your website and make it more discoverable in search engines. They can also be used to track your competitors and see what they’re doing right or wrong with their SEO campaigns. So if you want more traffic from Google, take advantage of these tools today, or contact our experts for a free consultation.

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