Website, A/B Testing & Optimization Tools - Google Optimize
What A/B testing is and why it works
How the power of split-testing can help increase conversion rates on your website? How it will help you get more leads and sales? We’ll also tell you why split testing is so effective at improving conversion rates. And we’ll share some best practices with you along the way! Then we’ll dive into…
What is A/B testing?
- The copy on your landing pages
- The images used on your landing pages
- The layout or design of your landing page is based on different themes, colors, etc.
What is Google Optimize?
What are some common examples of A/B testing?
- Sub headlines
- Call-to-action buttons (CTA)
- Form length and fields
- Form labels and descriptions
- Page background color and CTA button color
How do I know if my test is successful?
If you don’t have access to either of these tools, there are plenty of third-party solutions available. They all do essentially the same thing: provide insights based on your users’ behavior and track results over time. Here are some options:
Why should I run tests?
• To learn more about your users
Every site has a unique audience with different needs, wants, preferences and behaviors. The only way to know what works best for someone is to test it out! This can be done by A/B testing (testing two or more variations of the same element) or multivariate testing (testing several elements at once). You can even use data from tools like Google Analytics or Google Optimize. Helping you to look at specific user segments or identify them. Once you’ve identified what works best for each segment of your audience, try implementing these changes on all pages. So, that everyone benefits from them no matter where they go next time they visit.
• To improve conversion rates
Testing helps increase sales by showing visitors exactly what actions they should take next. So, they can make purchases quickly without having too much trouble finding what they need right away. Also, increasing their chances of coming back again soon. For example, if someone visits an e-commerce store looking specifically for winter jackets. Yet, cannot find any products matching their criteria after scrolling through several pages. Then, chances are good there will be little incentive left within them before giving up altogether! So, if instead there was another option available somewhere else on each page, then those results might not seem so dismal anymore. You see where we’re going with this…
How long should my test run?
- How confident you want to be in the results (this is called the “confidence interval”)
- The number of users you have on your website and how much traffic they generate. The more traffic and users you have, the shorter your test can be.
- The expected effect size. This is a measure of how much impact your experiment will have on user behavior. If you are expecting a small impact (e.g., 5%), then it won’t matter if you run for 3 days or 32 days; both will provide similar accuracy of results!
How big should my audience be?
- The more relevant your audiences are, the better. For example, if you’re testing two different headlines on two different types of users (e.g., male and female), it’s important that each group has similar interests, values, and goals. So, they’re likely to respond similarly when presented with different headlines.
- Run more tests often! One of our most popular topics is “How Many Tests Should You Run?” So, we think that speaks volumes about how important it is to run multiple experiments across time rather than only one or two at a time.
When will I see results in Google Analytics?
How do I create an experiment with Google Optimize?
- Landing Page – The landing page is what visitors will see when they load up your website after clicking on one of Google’s ads.
- Video Ad – The video ad is shown as part of YouTube TrueView ads or other video platforms’ pre-roll and mid-roll ads.
- Display Ad – This is basically any banner ad available on any platform other than YouTube TrueView campaigns such as DoubleClick Bid Manager or Facebook Ads Manager
Can I use Google Optimize if I'm using another website platform like WordPress, Wix, or Squarespace?
It's easy to set up A/B tests in Google Optimize.
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