How To Conduct A Competitor Keyword Analysis - Zounax
What is a competitor keyword analysis?
Why should you perform a competitor keyword analysis?
- To find out what keywords your competitors are targeting. This can help you determine what products and services they’re promoting, which will help you in determining where to focus your marketing efforts.
- To find out what keywords your competitors are ranking for, so that you can see how well-optimized their content is compared to yours. If it looks like they’ve done a better job than you have, then it’s probably time for some copywriting improvements!
- To see which keywords they’ve optimized their content for, so that if there’s anything specific missing from your own website (like an image of something), then it’s easy enough to add it later without having to go back through the whole process again (which would mean losing all progress).
How to perform a competitor keyword analysis?
Create the initial list of keywords
Add keyword variations to your initial list of keywords
Research your competitors’ search engine optimization performance
Find out whether you can outrank your competitors
Competitor keyword research
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