How to promote your local store?
Promote your local store across social media platforms
• Use hashtags. Hashtags are a great way to connect with other users who have similar interests and build a community around them. Some of the most popular hashtags in retail include #retail, #shoplocal and #shopsmall (to name just a few). In addition, there are also several industry-specific hashtags that might be useful. Yet, it depends on what type of business you’re running–for example: #restaurantlife if you own an eatery; #fashionista if it’s clothing; etc.
• Post regularly! People love seeing fresh content on social media. So, make sure that your posts aren’t just boring snapshots from last week or yesterday but rather something fresh and engaging every time!
• Post high quality photos! When posting pictures make sure they look good too otherwise no one will want come visit us because all their friends were talking about how nice everything looked when they visited us last week so now everyone thinks we’re terrible but really only because our photos weren’t good enough… see how this is all connected?
Offer a great customer experience and ask for reviews
• Focus on the customer experience: Your customers should always feel welcome in your shop, whether they’re shopping or just stopping in for a coffee. If you can make them feel comfortable, then they’ll want to come back again!
• Ask for reviews: Once you’ve offered the best possible shopping experience, it’s time to ask for feedback. It can be on social media sites like Yelp and Facebook so that people can spread the word about how great things are at your store! Just be sure not to get pushy with this. It might turn off potential customers who don’t like sales pitches as much as other types of interaction (like chatting).
Have a point of view on what you sell
• Be unique.
• Don’t be afraid to stand out, and don’t be afraid to take a risk.
• Don’t be afraid of failure, because if it doesn’t work out, at least you tried something new! And if it does work out? Well then all the better!
Be loyal to your customers
• Offering discounts on future purchases if they refer someone else who buys something from your store. This will encourage them both to come back and make purchases again!
• Helping out when things go wrong or mistakes happen (like if an item gets damaged during delivery). Your customer service should always be excellent. So, if something goes wrong, they’ll still want more from what you have available at home!
Hold events in your store
• Offer discounts on the art.
• Make it a fun event that people will want to attend and spread the word about!
Work with other local retailers
Leverage online platforms
3 important questions before you promote your local store
It’s important to note that creating a Google Business Profile (GBP) is not required to get listed on Google Maps. Yet, you can still get listed without one. So, it’s a great way to make sure your business is visible to the people who are most likely to visit it!
Digital marketing is a must for local businesses because it’s the most cost-effective and efficient way to reach customers in your area.
When it comes to local stores, Google AdWords is one of the best ways to get your business noticed. It can help you build brand awareness and drive people to your location, which is especially helpful if you’re a brick-and-mortar store.
Curious about the ins and outs of digital marketing?