The Importance of Online Advertising
Advertising is at the heart of business
Online advertising targets customers
Online advertising helps you compete
ROI on ad spend is measurable
Paid search campaigns boost organic search results
Organic search results
Paid search campaigns
Online ads show up at the right times
- You can target ads to the right people.
- You can show ads at the right time.
- You can show ads to the right devices.
- You can show ads in a location-specific way.
Diversifying your online advertising strategy can help you grow your business.
- Use different types of advertising to reach different customers.
If you are selling a product or service, you may have many customers who could use it in different ways. Some people may be looking for entertainment, while others might need information about health care or safety tips. You should try using several types of ads to reach each segment of the market that would like what you have to offer.
- Use different types of advertising to reach different times of day and days of the week. If someone is on a computer during their lunch hour, they’re likely going to look for something quick and easy. Plus, they don’t want to wait around for something entertaining or educational! So, they probably want fun facts about popular topics.
Curious about the ins and outs of digital marketing?