What Are Negative Keywords? | How To Use Them Effectively
What Are Negative Keywords?
The downside of phrase match is that it’s less likely to catch searches for related products or services. For example, if someone searches for “women’s shoes,” then they might also be looking for “men’s dress shoes” or “kids’ sneakers.” But if you only have the word “women’s” in your keyword, then those searches won’t show your ad.
How Does Negative Keyword Match Work?
Negative keywords are very important
Make your campaigns more effective
Let’s say, for example, that we wanted to drive traffic to an ecommerce website that sells women’s clothing but we’ve also noticed that men often click on our ads as well (this happens because men are searching for “women’s clothing” in their searches). As a result of this behavior, we’ve decided not only do we want our ads targeted towards women but also men who are interested in buying women’s clothes (i.e., cross-gender searches).
The importance of negative keywords
Using negative keywords effectively
If someone is searching for something irrelevant to what your business sells or offers, it’s likely that they aren’t looking for what you offer either. So, why would you pay for those clicks? With negative keywords in place, Google AdWords will only show your ads when people search with relevant terms related to what they’re looking for, and no one else!
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