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How to Setup a Google Ads Search Campaign: A Step-by-Step Guide

A Google Ads search campaign will help you reach your goals of increasing visitors to your website and increasing your online profile. Google Ads is an online advertising platform that allows businesses to create and display ads to users who are searching for specific keywords on Google. In this article, we’ll guide you through the steps on how to set up a Google Ads search campaign, from creating your account to launching your first campaign.

What is Google Ads?

First, let’s see what it is, and how it works. It is an online advertising platform developed by Google. Allowing businesses to advertise to users by them googling for specific keywords. It is one of the most effective ways to drive targeted traffic to your website and increase your online visibility.
Benefits of online advertising and Google Ads - Zounax

How Does Google Ads Work?

Google Ads works on a pay-per-click (PPC) model. Meaning, you only pay when someone clicks on your ad. The ads are displayed at the top of the search engine results page (SERP) and are marked with a small “Ad” icon to distinguish them from organic search results. To create a Google Ads campaign, you need to choose the keywords you want to target, write ad copy, and set a bid for each keyword. The bid is the amount of money you are willing to pay for each click on your ad. Google uses a bidding system to determine which ads are displayed and in what order they appear.

Benefits of Google Ads

There are several benefits of using Google Ads for your business:
  • Targeted Advertising: Google Ads allows businesses to target users based on their search queries, location, language, and device.
  • Measurable Results: Google Ads provides detailed analytics that allows businesses to measure the success of their campaigns and make adjustments as needed.
  • Flexibility: Google Ads allows businesses to set their own budget and choose the keywords they want to target, making it a flexible and customizable advertising solution.
  • Quick Results: Google Ads campaigns can be launched quickly, and businesses can start seeing results almost immediately.
  • Cost-Effective: With the pay-per-click model, businesses only pay for the clicks they receive, making it a cost-effective advertising solution.

Step 1: Create a Google Ads Account

So, how to set up a Google Ads search campaign? The first step in setting up a Google Ads search campaign is to create an account. If you already have a Google account, you can use that to sign up for Google Ads. Simply go to the Google Ads website, click on the “Start Now” button, and follow the instructions to create your account.
How to Setup a Google Ads Search Campaign: A Step-by-Step Guide

Step 2: Define Your Campaign Objectives

Before you start creating your campaign, it’s important to define your campaign objectives. What do you want to achieve with your campaign? Do you want to drive more traffic to your website, increase your sales, or improve your brand awareness? Once you have defined your objectives, you can create a campaign that is tailored to your goals.

Step 3: Create Your Campaign

To create a new campaign, click on the “Campaigns” tab in your Google Ads account and click the “New Campaign” button. You’ll then be asked to choose a campaign type. For a search campaign, select “Search” and choose your campaign subtype.

Step 4: Set Your Campaign Settings

Next, you’ll need to set your campaign settings. These include your campaign name, location targeting, language targeting, bidding strategy, and budget. Make sure to choose the right settings based on your campaign objectives.
How to Setup a Google Ads Search Campaign: A Step-by-Step Guide

Step 5: Create Your Ad Groups

An ad group is a collection of ads that are targeted at specific keywords. To create an ad group, select your campaign and click on the “Ad groups” tab. Then, click the “New Ad Group” button and give your ad group a name. You can then add your keywords and write your ad copy.

Step 6: Launch Your Campaign

Once you have created your ad groups and written your ads, it’s time to launch your campaign. Simply click on the “Launch Campaign” button in your Google Ads account, and your ads will start running.

Final words

We know that the key to success is having a solid launch. There are so many options out there, and it can be hard to know where to start. That’s why we’ve put together this guide for you. We’ll walk you through how to:
  • Choose the right audience for your campaign
  • Choose the preferred locations
  • Create your keywords list through the Keyword Planner
  • Write an effective headline
  • Write a compelling ad copy that will drive traffic and conversions
  • Provide engaging images
  • Create a decent landing page
  • Make sure to have your negative keywords list ready
  • Upload your customer list on “audience”. (If you have one already)
  • Keep an eye on search terms
  • Set up conversions
Apart from knowing how to set up a Google Ads search campaign, we also want to make sure you know what kind of things to avoid when it comes to advertising on Google Ads, so check out our blog posts about it!


Setting up a Google Ads search campaign can be a powerful way to increase your online presence and drive more traffic to your website. By following the steps outlined in this article, you can create a campaign that is tailored to your objectives and optimized for your keywords. Remember to monitor your campaign performance regularly and make adjustments as needed to maximize your ROI.

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